Michael Kors

Michael Kors

Brand Guideline Books

8.5" x 11" pages

During my internship at Michael Kors, I created brand guideline books for use
by the in-house design team. 

 
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Gotham MK-3 Guidelines

Typographic standards for a new customized version of Gotham. For this book, I researched the font size, leading, and tracking of different elements within current catalogs, lookbooks, signage, and invitations. With this information I created different type options for my supervisor to select. The approved type treatments were then organized into a final book, which can be used for reference to create systematic and uniform typography for future materials. 

 
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Graphic Guidelines

Documentation of pattern graphics used within various collateral and products. The pattern, product, and technical specifications for each are presented. 

 
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Pinterest Graphics 

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