Brand Guideline Books
8.5" x 11" pages
During my internship at Michael Kors, I created brand guideline books for use
by the in-house design team.
Gotham MK-3 Guidelines
Typographic standards for a new customized version of Gotham. For this book, I researched the font size, leading, and tracking of different elements within current catalogs, lookbooks, signage, and invitations. With this information I created different type options for my supervisor to select. The approved type treatments were then organized into a final book, which can be used for reference to create systematic and uniform typography for future materials.
Documentation of pattern graphics used within various collateral and products. The pattern, product, and technical specifications for each are presented.